Personalization in a merged media futureLiesl Capper Tuesday 19th July 2005 at 11am AbstractCapper will discuss the future of search, with a focus on personalization. She will also discuss results of a decade of her research into human interaction with information, and 5 years on the human side of human computer interaction.
Search will be much more immersive, we will be walking in and through and with the information, and interacting with it more. It will involve more of our senses. Technology that gives users the most effective and intuitive personalization cyber-agents will be the most valuable. This technology has to be integral to the experience, respond to you as an individual, and require no effort, yet me non-invasive of your privacy. Quite a tall order! The task is to figure out what a person wants from their patterns, to change as they change, and to amplify their movements rather than make clunky assumptions. Short resumeFranchise FounderCapper's first business was in electronic retail, which she ran to fund her studies while she was at university. She then developed intellectual property based on her psychology research, and commercialized it by founding an education & retail franchise when she was 26, and overseeing its growth to 38 branches in 4 countries. Under her guidance the group turned into a well-run system with thousands of parents attending and turnover into the millions. (http://www.toptots.co.za). In 2002 Capper oversaw a successful management buyout of the business, and she remains on the advisory board. The business continues to flourish. Growing Interest in Information Technology (IT)Capper moved into media technology, founding a search company in 2001. This was based on her awareness of the future intrinsic and immersively compelling impact technology would have on the nature of human's interaction with their world. Capper believed that well-run technology companies that actually survived the downturn and emerged with valuable technology would be in a minority, and hence more valuable. So she set out to conquer the tech sector by starting a technology company right after the tech crash. Under Capper's leadership Mooter has flourished. It grew significantly in valuation year-on-year. It raised 2M during the crash, and won a 3.3 mill venture capital round in 2005, and won significant deals with major NASDQ listed clients. It focuses on the human side of search, predictive personalization, and clustering & theme analysis. Capper was offered a buyout in mid 2005. Assured that Mooter has a strong technical, management and capital foundation, she opted to move onto new ventures.
Qualifications
University degree with Major in Psychology (distinction) |